Writing on the Wall
Regina Sacha
FedEx Custom Critical
Akron, OH United States
Date 01/01/2001
Annotation: This is a recent example of Appreciative Inquiry at FedEx Custom Critical when they focused
on their unique and powerful culture with their team members:
Writing on the Wall
FedEx Custom Critical team members are proud to say that our
unique company culture is more than words on paper. It is literally
words on its office building walls! Because of our innovative culture
and commitment to appreciative inquiry, we created the "Zeal Wall."
This wall gives team members an opportunity to share their thoughts
and feelings about the company - and literally write it on the wall
for all to see.
The "Zeal Wall" incorporates FedEx Custom Critical's six core
competencies: Trust, Team Spirit, Customer Obsessed, Innovation, Zeal
and Relentless Achievement. The Executive Leadership Team led group
discussions and encouraged team members to share comments about how
they experience our culture. These comments are displayed around the
six core competencies. Examples include: "It's a matter of heart;" "We
care, we share, we're fair;" "There's no place like home until you
work here;" and "Solid foundation of excellence."
"Zeal Wall" has inspired team members to create other ideas such
as the "WOW!" program. The "WOW!" program encouraged team members to
provide customer solutions using out-of-the-box thinking. These
creative solutions were not only recognized but also shared with the
organization as a positive training tool.
In these challenging economic times, we look to our culture as
our differentiator from other companies to retain and recruit the best
team members. The "Zeal Wall" allows us to reaffirm and reinforce our
unique culture that we work diligently to maintain. We continue to
look for opportunities to capitalize on our unique culture.
Resource Files:
The Zeal Wall (Pictures) (doc )
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