What Counts? What Matters?
Strata - Building Innovative Communications Together
Susan O Wood , Jacqueline Lesser Faust
Date 01/01/2008
Annotation: Strata is a privately held, small and fast growing marketing communications services firm with 50 employees. Located in the Philadelphia suburbs, its mission is "Building Innovative Communications Together." Strata involved everyone (staff, clients and vendors) in productive and inspiring conversations to define a path forward, based on attributes and strengths. A “Starter” group selected topics and invited everyone, using highly creative invitations (take a look), to workshops to tell stories about “Opening the Strata Treasure Chest”– Excellent processes/use of materials, exceptional partnerships, responsibility, and happiness/fun at work. The resulting bold ideas, produced in conversation among graphic designers, drivers, production staff, sales people, gave the staff a sense that "We have one big goal as a company" opening and strengthening working relationships between staff, clients and vendors.
In this case, you will find the CEO letter, inviting participation, two marvelous invitations that the Starter group created, and the interview guides used for staff, clients and vendors. We’ll add more later, as things evolve.
Resource Files:
strata summit invite (JPG )
strata summit invite p2 (JPG )
strata interview guide staff (doc )
treasure in the bottle (JPG )
strata interview guide - clients (pdf )
srata interview guide - vendors (pdf )
invitation (JPG )
Letter from CEO (pdf )
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