Your Company's Secret Change Agents
Author: Richard Tanner Pascale , Jerry Sternin
Havard Business Review
Date: 05/01/2005
Annotation: This article calls for a radical break from ordinary change management methods, including benchmarking. The "tyranny of averages always conceals sparkling exceptions to the rule."
Helpful chart contrasting traditional approaches to change with a positive deviance approach to change.
Includes great examples of positive deviance in action that you probably haven't heard of yet.
Offers a six-step positive deviance model:
1. Make the group the guru
2. Reframe through facts
3. Make it safe to learn
4. Make the problem concrete
5. Leverage social proof
6. Confound the imune defense response
Online Resources:
Buy the article for $6 at Harvard Business School Publishing
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