Practice & Management  
 

A Note to Executives Detail

Don't Fix That Company
Author: Ron Zemke

Training Magazine
Date: 06/01/1999

Volume: 36
Edition: 0095-5892
Pages: 26

Annotation: "Appreciative inquiry" is a new approach to organizational development that focuses on what works rather than what doesn't. It just might change the way you think about your job.

As the second telecommunications deregulation act was working its way through the U.S. Congress in 1995, everyone in the industry knew the law would create far-reaching changes. Just how far-reaching no one could predict. At GTE, the Irving, TX-based telecommunications giant, executives removed themselves to a Colorado Springs retreat to contemplate the challenges the new law would bring. When GTE conference planners invited David Cooperrider to address the meeting, they were hoping he would get management's attention. Just how galvanizing his message would be, they had no idea.

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(submitted by Lisa Dinga)

 
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