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A neuropsychological theory of positive affect and its influence on cognition
Author: F. Gregory Ashby , A. M. Isen , U. Turken
Publisher: Psychological Review
Copyright 1999
Volume: 106
Issue: 3
Annotation: The influence of positive affect on social behavior such as helpfulness, and on cognitive processes such as memory, decision making, problem solving, creativity, risk taking, and others. Current applications include consumer decision making, functioning in work or organizational settings, and doctors'
diagnostic processes and interactions with patients.
Online Resources:
Ashby Home Page
Isen Home Page
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